Reinventing Healthcare Service through M-care Business Model: The Strategy Analysis of WiMAX Adoption

To address the emerging issues of aging society, new technology creates many opportunities to solve the problem of care service and increases added-value in the digital family. Therefore, this paper analyzes the characteristics of WiMAX wireless technology and its applications in healthcare service. To investigate the local users’ demand of wireless service, this research conducted a questionnaire survey in Hualien County, Taiwan. The findings from the analysis of the 230 returned sample data demonstrate that the new applications and service provided through WiMAX wireless technology is highly appreciated by the people. Based on these findings from surveys and indepth interviews conducted in the local area, this paper proposes a strategy map for the development of the M-care (Mobile care) service through a five-force analysis of the industrial value chain and a SWOT analysis of wireless healthcare delivery in order to provide advice to WiMAX venders on how to create new business for M-service provision.